Findings: The findings are to be announced. Data will be analyzed with structural equation modeling. Respondents filled structured questionnaires. This study attempted to build models from various studies on general travel agencies, with key variables of relationship quality, satisfaction, word-of-mouth, and loyalty.Design/methodology approach: This study uses quantitative design with cross sectional data collection, and convenient sampling will be used to select respondents who already use the service of Hajj and Umra travel agencies in Jabodetabek. There is a need to build a more comprehensive model on Hajj and Umra travel agencies.The purpose of this study is to build a comprehensive model on Hajj and Umra travel agencies and to test the model on empirical data. The initial attempt to study Hajj Umra travel agencies only focused on the impact of perceived value on relationship quality. Hajj and Umra travel agencies are scarce. To date there are 244 licensed Hajj and Umra travel agencies in Indonesia. This makes huge demand for Hajj and Umra travel agencies. Million of Muslims from all over the world take Hajj and Umra every year, and Indonesia leads the largest Hajj pilgrims in the world. Purpose: About 23% of world's population is Muslims, and it is predicted to grow to 35% in the next 20 years.
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